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Your Successful VIP Retention Campaign Plan & Checklist
The VIP Retention Campaign will work best when all aspects of
marketing your business are considered.
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What should the offer be for the VIP coupon? |
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Your target and purpose becomes a foundation for
your offer. What is your purpose? |
What is your target & purpose?
(Check all that apply to your business) |
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Higher ticket average |
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Unbelievable offer to test the stores "local reputation" |
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New product introduction |
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New service introduction (new hours, new anything) |
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Invite in customers from long, long ago |
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Invite customers who are on your preferred list |
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Holiday event (week-end or seasonal) |
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Emergency Situations (heat, snow, water, electricity) |
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Gather email addresses & join the Store Loyalty Club |
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Happy birthday, happy anniversary, happy day |
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Announcement of local community event & support |
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Sponsor fundraisers |
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Military Appreciation Day |
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Teacher Appreciation Day |
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Medical Services Appreciation Day |
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Now open longer, for lunch, for...? |
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Blow out competition... at any cost |
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Survey, gather data |
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Make noise, stir up a buzz & increase customer count |
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Is this your first Marketing Campaign using the VIP Voice Coupon Retention Program? |
| Are you still gathering data?
Think you want to stir up a buzz?
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First
Check off which areas are targeted for improvement on the list above. |
Then
During the first weeks, make a more aggressive offer... your first campaign is a test. Entice and amaze the potential customers. Listen carefully to their response. |
Always, Always
Measure, measure and measure... be prepared to adjust your offer. It can take time to order & schedule materials so planning ahead is essential. |
Based on customer feedback, adjust the offer after a short time.
(the time table considering adjustment is delicate. Each scenario requires its own analysis)
(don’t forget to consider profit adjustments)
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Thoughts to Remember:
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No one operation or community is exactly the same. Adapt to the team and community.
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A restaurant connects people. One which services the homes and businesses in your neighborhood, each one unique.
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Don’t invent. Improve
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Invention requires more testing and increases potential risks and your costs
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Remember, this is a temporary offer, nothing is forever, even the very best offers get stale quickly.
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If your operation has a great reputation... the response is great.
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If your operation has a bad reputation... don't get your hopes up about getting the best response. It may take a little investment to overcome the history. It has been done before!
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As you listen to YOUR customers when they respond, you will adjust the offer, and the message (Are you listening? Keep a log!)
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Have a sense of urgency but patience is absolutely a virtue. It could take a couple weeks before you have a foundation of good info or maybe longer.
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Once you have historical data, your purpose will expand and change. don't get stuck in a rut.
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Determining in advance what your measures of success are can only improve your chances of hitting the target.
- What will your purpose be? Does your offer and campaign help you achieve your purpose?
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Need Assistance?
Someone is available to be your guide. |
If you know the purpose, a recording can be created for you in a very short time. |
With your database in hand from your POS, you can execute a HIGH IMPACT marketing campaign your competition will be jealous of.
Your VIP Retention Campaign will be creating sales for you within only 7 business days.
Are you ready to get started?
But only if you call.
(800) 683-5600 ext.310
ronf@fidelitycom.com
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Click Here and Print this page
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Check off the top 3 targets
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Consider which method would best match your target audience and purpose
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Determine your budget
- Calculate the expected ROI
 include time tables
- Circle the launch date on a calendar
Work backwards with all the necessary tasks / activities to ensure launch date
- Consider contacting a professional to assist you with your campaign.
A good consultant will save you time & money which allows their fee to be paid with the savings they bring you.
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